About Jeff Galak

Jeff is Assistant Professor of Marketing at Carnegie Mellon's Tepper School of Business. He is interested in a variety of consumer behavior related topics including, but not limited to, judgment and decision making, hedonic adaptation, variety seeking behavior, and expectation updating. Jeff created this website in order to extend his research to the virtual world and to create a place where students, and those just interested, can experience real marketing research.

You can learn more about Jeff at his webpage here.

About ConsumerBehaviorLab.com

The primary purpose of this site is to conduct academic marketing research. Otherwise this site can be used as a tool to expose students to real world marketing research. Faculty at CMU and other universities are free to send their students to this website to complete both real and mock experiments in order to develop an understanding of what research is all about. Several mock experiments will always be available for participants to explore and real experiments will be available often.

Frequently Asked Questions (FAQ):

What is ConsumerBehaviorLab.com?
Who runs ConsumerBehaviorLab.com?
Does it cost anything to participate in experiments?
Will I get paid for participating in experiments?
How do I run an experiment that is written in Flash?
How long will an experiment take?
Are my answers confidential?
Is CBL sponsored by CMU?
What do I do if I want to learn more about an experiment?
Can I take an experiment more than once?

How old do I have to be to participate?
What do I get out of participating?
What's new about CBl 2.0?
What do I do if I forgot my password?
Why did you stop awarding VISA gift cards and switched to Amazon.com gift cards?
What is an External Experiment?

 

What is ConsumerBehaviorLab.com?

The primary purpose of this site is to conduct academic marketing research. Otherwise this site can be used as a tool to expose students to real world marketing research. Faculty at CMU and other universities are free to send their students to this website to complete both real and mock experiments in order to develop an understanding of what research is all about. Several mock experiments will always be available for participants to explore and live experiments will be available as needed.

Who runs ConsumerBehaviorLab.com?

CBL was created and is run by Jeff Galak, Assistant Professor of Marketing at Carnegie Mellon University's Tepper School of Business; You can reach him at jgalak@consumerbehaviorlab.com.

Does it cost anything to participate in experiments?

No!!  There will never be a cost to participate in any experiments.  In fact, we will often have raffles to reward participants. 

Will I get paid for participating in experiments?

Almost all of our experiments are associated with a lottery of some sort. When you participate in an experiment you are entered into a lottery for some sum of money (usually a $50-100 AMAZON gift card). The amount associated with the experiment DOES NOT reflect the difficulty or length of the experiment, but rather the number of participants we hope to attract. We realize that the larger the sum is, the more people will want to participate.

Note that not all of the experiments have a prize associated with them. We still encourage participation as the experiments are generally interesting, and sometimes even fun!

Every experiment will have an icon next to its name. This icon will tell you if the experiment has a lottery associate with it or not. Here are all the icons:

Experiment With
Lottery
Experiment With
Expired Lottery
Experiment For
Fun
External
Experiment

How do I run an experiment that is written in Flash?

Many of our newer experiments are written in Macromedia Flash which enables us to do new things like play videos and songs over the web. If an experiment requires flash, you will see this icon:

Flash Player is free and available at
The Macromedia Website

Complete installation instructions can be found on that website.

How long will an experiment take?

The time varies.  Some experiments are really short and will take less than 5 minutes, others are multi-part experiments and can span several days or even months.  For the longer ones we will always let you know what to expect.  That said, almost all of the experiments hosted on this website will take about 5-15 minutes to complete.

Are my answers confidential?

Absolutely!  And actually, they are more than just confidential, they are anonymous.  We will NEVER match your responses to you personally.  We always look at the data we collect in an aggregate manner so we will never know which answers are yours.

Is CBL sponsored by CMU?

No.  Although Jeff Galak, the coordinator for this website, is a professor CMU, the school does not necessarily endorse any of the research.  The website is paid for entirely out of private funds and is non-for-profit. 

What do I do if I want to learn more about an experiment?

Feel free to e-mail webmaster@consumerbehaviorlab.com with any questions about experiments.  The goal of this website is not just to collect data but to educate both researchers and participants as to how experiments are conducted.  We love your questions and feedback!

Can I take an experiment more than once?

It depends. Some experiments can only be taken once, while others you can repeat. When you complete an experiment you will see a check mark next to the name. Different color checks tell you if you can repeat the experiment or not.

Completed Experiment
(Repeatable)
Completed Experiment
(Not Repeatable)

 

How old do I have to be to participate?

You must be at least 18 years of age to participate in any experiments.

What do I get out of participating?

While the primary purpose of CBL is to conduct research we also hope to teach our participants about marketing research.  So while it may seem a bit esoteric, you gain knowledge about what kind of research is going on in the marketing world.  Aside from this, we often have various personality profile surveys that are designed to measure different characteristics of your personality.  Any time we administer one of these you will receive customized feedback to let you know what our survey thinks about you and how you compare to everyone else that has taken the survey.  Keep in mind that these are not perfectly precise tools and so they may have results that you do not agree with.

What's new about CBl 2.0?

Version 2.0 of Consumer Behavior Lab was rebuilt to incorporate better user management and data handling. All user data are now stored in secure MySQL databases which let us have far more flexibility with how we run experiments. For you, the participant, the biggest differences are that you now log in via a webpage instead of a pop-up window and that the experiment information is more detailed and sortable. This may not seem like a lot, but the real changes happened behind the curtains and, like we said, this will allow us to run more experiments and offer more lottery prizes.

What do I do if I forgot my password?

Simply click on this link to go to a page where you can enter your e-mail address and have your password mailed to you.

Why did you stop awarding VISA gift cards and switched to Amazon.com gift cards?

Due to accounting reasons, we were forced to switch to gift cards that did not constitute "cash." As such, we picked the next best thing, Amazon.com gift cards. These days, you can buy pretty much anything on Amazon.com, so we feel like you're not getting anything worse than you were getting before. And, in fact, because Amazon.com gift cards can be issued via e-mail, you will get your reward right away instead of having to wait a few days for the physical gift card to arrive.

What is an External Experiment?

Recently, Consumer Behavior Lab has been working with many researchers from around the world. Because not all researchers use the same online systems for conducting studies, we have created a new class of experiments: External Experiments. In order to access these experiments, just do what you've always been doing and click on the link for the experiment when it is made available to you. The only difference is that the experiment will be hosted on a different server. As such, we will not be able to track who completed what study. Instead, the individual researchers will handle that and will contact a lottery winner when one is chosen.

The icon for an external study is: .