We are pleased to announce that this website has recently been rebuilt to better serve our participants!

This website is home to a variety of marketing research experiments. Most experiments will be open to all participants and part of real research being conducted by marketing faculty and graduate students at New York University's Stern School of Business.

The website is operated by Jeff Galak, a doctoral student in the Marketing Department at Stern, but will host experiments from other researchers.

In order to participate in any experiments you must first register. We will never match the data from your experiments to you personally, in fact, we will never even ask for your name. Once you register, simply log in with your e-mail address and password and begin participating in experiments!

We would like to congratulate our latest lottery winners!